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How to Generate Leads and Sales Using LinkedIn

LinkedIn for Business

You mean that I have to create great content in order to generate leads from my website? Yes! Content marketing is a key component for lead generation which is part of social selling. Social selling is one of the hottest buzzwords in the business world today. Unfortunately, social selling is usually misunderstood as navigating the sales process using only tools like Twitter, Facebook, Instagram, and Pinterest. Social selling is a type of selling that salespeople use find and interact with prospects. Many salespeople have their own social media accounts. They can provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. Typically this can be done by writing blog articles that talk about the different uses of the product that they are selling and how it can solve the prospects problem. This process of developing relationships as part of the sales process is what is known as consultative selling, and it takes place on social networks such as LinkedIn, Twitter, Facebook, and Pinterest.

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3 Habits of Highly Effective Leaders

3 habits of highly effective leaders

Whether you are an entrepreneur of a startup business, an entry-level employee, a member of a group project, leadership is an essential skill that can propel you to bigger and better things. This holds true for both leaders of large teams and self-employed people who are guiding just one other person. There are three habits that anyone who wants to be a leader needs to master: self-control, being a good teacher, and integrity.

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3 Cost Efficient Steps to Analyzing Your Competition

competitor-analysis

A Florida A&M MBA graduate who was working for Microsoft in planning and product development took a course in competitive intelligence from a former Israeli police officer who taught him spy tactics for competitive intelligence. This training came in handy when him and his team were about ready to launch a new product, but feared a competitor was about to launch a similar product as well. Being first to market gains a competitive advantage. He began monitoring all of the chatter on the web and began to notice some patterns. Using this information, he and his team came up with a limited version of their product to roll out quickly before the competitor was able to do so. This was competitive intelligence in action.

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Be Strong and Courageous

Thought of The Day, Nick J Roy

Today’s Thought of the day comes from Joshua 1:9, be strong and courageous. Do not be discouraged for the Lord your God will be with you wherever you go. Entrepreneurship is a very risky endeavor that can reap fruitful rewards. It requires a leap of faith by the entrepreneur with a desire to be free. Jesus came to give good news to the poor and to set you free; Free from the bondage that binds.

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